Wednesday Workshop- Understanding AI and how it can be utilized in your business
Date and Time
Wednesday Sep 13, 2023
11:30 AM - 1:00 PM EDT
The workshops will be held on Wednesdays throughout September, October, and November from 11:30 until 1pm at the Chamber, and lunch is included.
Location
The Chamber
Fees/Admission
The classes are $25 for members per class or $35 for prospective members per class.
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Description
Starting in September, the Chamber will offer another series of workshops aimed at supporting businesses and providing professional development. Participants can register for individual classes in the series. The workshops will be held on Wednesdays throughout September, October, and November from 11:30 until 1pm at the Chamber, and lunch is included.
This series will feature a variety of topics:
- How to interact with the traditional media to secure your own coverage
- How to ramp up your SEO and website content
- How to communicate with your team in a time of crisis
- Best practices for taking pictures
- Best practices for creating graphics
- Understanding AI and how it can be utilized in your business
The classes are $25 for members per class or $40 for prospective members per class.
Space is limited.
Contact Rebecca Collett if you're interested in taking any of these classes virtually.
September 13: Artificial Intelligence
Key Takeaways
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Introduction to AI and Its Capabilities: Learn the fundamentals of AI, the necessary terminology and how this technology is being utilized by marketers.
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Personalize Your Content: Personalization is king in digital marketing, and AI offers a powerful way to create targeted, engaging experiences for your audience. Learn about AI's capacity to analyze your past content, marketing efforts, and customer interactions to maintain a consistent brand identity.
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Maintain Brand and Voice Consistency: Consistency in tone and voice is crucial for effective marketing. Input your organizational identity, voice, and values into the AI system to create content that supports your unique selling propositions and mission statement.
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Creating Content with AI: In the workshop, participants will learn how to use AI to create content that is engaging, informative, and relevant to their target audience.
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Best Practices for Using AI in Marketing: Learn the best practices for getting the most optimal results from any AI tool.
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Exploit AI's Potential Responsibly: Just like a junior employee, AI thrives with adequate guidance. Understand its strengths and limitations, offer the requisite context, and continually train and update your AI system to supercharge your marketing efforts
- Practical Exercises: We will take everything we have learned and put it into immediate action with practical exercises to bring this knowledge to life
About our speaker Zach Giglio:
Zach is a seasoned marketing and communications professional, leveraging a decade of experience with AI technology to scale organizations' marketing strategies and campaigns.
A frequent speaker at conferences, he provides insights into the convergence of AI and marketing and runs in-depth 'AI in Marketing' workshops. His consulting acumen aids diverse clients, from Fortune 500 companies to startups, in crafting communication strategies and enhancing capabilities.
Beyond work, Zach serves on two nonprofit boards and is a passionate traveler, wine enthusiast, and storyteller. He lives in Charleston, S.C., balancing an active professional life with his love for family and culture.
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