This six-week series will feature a variety of topics:
How to best utilize social media and the latest changes on the top networks
How to interact with the traditional media to secure your own coverage
How to create meaningful videos from your phone
How to ramp up your SEO and website content
How to build a strong workplace culture
Utilizing email to market your business or organization
Traditional Media (September 28)
-In this class participants will learn how to best draft a press release; what are the basic, essential elements to include, and to whom the media release should be sent.
-The participants will leave with a custom template to use in the future for any media pitching they want to do along with a list of media contacts that are best suited to receive press releases.
-Participants will learn what makes a great pitch and how to speak on camera.