Wednesday Workshop -Social Media is OVERRATED

Description

Social Media is OVERRATED: Why Google Business Profile Manager is Better.

 

This seminar challenges the conventional idea that time focused on social media is the key to business visibility. Instead, it focuses on the superior benefits of leveraging Google Business Profile Manager to enhance online presence, improve search visibility, and attract high-intent customers. The session will include a step-by-step guide to optimizing a GBPM listing, examples of successful implementations, and tips for ongoing maintenance. Attendees will discover how shifting primary focus to GBPM delivers better ROI and greater results compared to traditional social media platforms.

This session will be taught by Patrick Savage.

 

Rooted in a blue-collar work ethic and driven by a passion for digital innovation, Patrick Savage excels at delivering creative and impactful campaign solutions that connect brands with their audiences.

A Mass Communications graduate of East Tennessee State University, Savage brings over 20 years of corporate and agency marketing experience to the table. His career highlights include more than a decade in professional motorsports with Bristol Motor Speedway and NASCAR, where he specialized in digital marketing and creative services. As an accomplished designer with extensive expertise in Adobe Creative Suite, Savage leverages tools like Photoshop, InDesign, Illustrator, Lightroom, Premiere Pro, After Effects, Audition, and Acrobat Pro to craft high-impact campaigns across multiple platforms. One notable achievement includes orchestrating a "Times Square Takeover" of the Express Building during the 2016 Battle at Bristol NCAA Football blitz.

In addition to his marketing acumen, Savage is a nationally published commercial and editorial photographer and an active member of the Professional Photographers of America and the National Press Photographers Association.