Wednesday Jan 29, 2025
8:00 AM - 10:00 AM EST
8 am - 10 am
Chamber Boardroom
$25 for members
$40 for prospective members
Rebecca Ryan Collett
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BluePrint 2025: Setting Your Marketing Up for Success
This workshop provides a comprehensive introduction to basic marketing principles and actionable strategies for small to medium-sized businesses. Attendees will learn how to create a marketing plan for 2025, set goals, and plan owned, paid and earned media effectively. The session includes exercises and worksheets for tracking goals, planning campaigns, and ensuring accountability. Participants will leave equipped with a practical blueprint to elevate their marketing strategies for measurable success in the coming year. This session will be taught by Patrick Savage.
Rooted in a blue-collar work ethic and driven by a passion for digital innovation, Patrick Savage excels at delivering creative and impactful campaign solutions that connect brands with their audiences.
A Mass Communications graduate of East Tennessee State University, Savage brings over 20 years of corporate and agency marketing experience to the table. His career highlights include more than a decade in professional motorsports with Bristol Motor Speedway and NASCAR, where he specialized in digital marketing and creative services. As an accomplished designer with extensive expertise in Adobe Creative Suite, Savage leverages tools like Photoshop, InDesign, Illustrator, Lightroom, Premiere Pro, After Effects, Audition, and Acrobat Pro to craft high-impact campaigns across multiple platforms. One notable achievement includes orchestrating a "Times Square Takeover" of the Express Building in NYC during the 2016 Battle at Bristol NCAA Football blitz.
In addition to his marketing acumen, Savage is a nationally published commercial and editorial photographer and an active member of the Professional Photographers of America and the National Press Photographers Association.