Understanding AI and Marketing- Workshop

Date and Time

Tuesday May 16, 2023
8:00 AM - 10:00 AM EDT

Location

Summerville Chamber Boardroom

This class will be offered virtually. Please contact Rebecca Collett for details and login information. Rebecca can be reached at communication@greatersummerville.org.

Contact Information

Rebecca Collett
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Description

Leverage AI to 10x Your Marketing Productivity

  • Introduction to AI and its capabilities
  • How AI can improve marketing productivity
  • Developing content marketing strategies
  • Creating content with AI
  • Best practices for using AI in marketing
  • Future of AI in marketing
  • Practical exercises

About our speaker: 
 

Zach Giglio Bio

Zach is a branding and communications expert with more than a decade of experience in public relations, public affairs, marketing and both digital and social media. He has worked for the largest public relations agency in the world in Washington D.C. and Johannesburg and as an independent contractor, and now runs his own boutique communications firm.

His clients have ranged from executives and Fortune 500 companies to startups and community businesses. Zach specializes in customized trainings to help organizations hone in on their identities and set the foundation for strong communications and marketing strategies. He also has launched and run an award-winning corporate news site, crafts and executes comprehensive communications strategies, including crisis communications plans, and helps his clients scale internal and external communications capabilities.

As a lifelong sports enthusiast with a love for politics, Zach enjoys working on teams to strategize, problem solve and win. His relationships with clients bring him joy, as does working with them as an extension of their teams, to help them meet their goals.

Zach sits on the boards of two nonprofits, is an active member in his local community and regularly speaks at conferences. Zach has a passion for travel, conversation and wine, driven by his love for storytelling, history and place. He lives in the Charleston, S.C. area with his wife and two young sons.

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