\nCoffee College \;
\nClarify Your Marketing Message
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\nFriday\, February 23\, 2018
\n9:00 am to 12:00 pm
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\nChamber Boardroom
\n402 North Main Street\, Summerville\, SC 29483
\n(Parking available in gravel lot adjacent to Chamber building)
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\nABOUT
\nClarify your marketing message with succinct "\;About Us"\; Language
\nThen\, let'\;s whittle it down to create a speakable 10-second commercial! \;It&rsquo\;s that short paragraph at the end of your press release\; the one that tells who you are and what you do. You&rsquo\;ve hooked your reader with a compelling headline and meaty tidbits of your announcement. Now\, your challenge is to keep them engaged and eager to learn more about you. End your press release\, your annual report and your website with a consistent\, well-crafted BOILERPLATE STATEMENT. With carefully chosen wording\, you&rsquo\;ll be factual and authoritative about your company\, products and market position. Deliver your &ldquo\;About Us&rdquo\; message powerfully and succinctly\, and lead your reader to sources of more. THEN...let&rsquo\;s take it a step further and break that little paragraph down into a ten-second-commercial. Translate your &ldquo\;About Us&rdquo\; content into a comfortable - and memborable elevator speech. Share it with colleagues to reinforce a consistent company-wide brand message. Let&rsquo\;s NAIL YOUR 10-SECOND COMMERCIAL.
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\nTICKETS
\nMembers: \;$45
\nProspective Members: \;$65
\n*Space is limited! First 8 registrants only! \;
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\nInstructor
\nShari Schultz\, Director of Investor Engagement and
\nProfessional Development\, The Chamber
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\nFor over ten years Shari Schultz has taught college courses including conceptual thinking\, business\, marketing\, branding\, project management\, and design topics. In her former role as Academic Department Director\, she led Bachelor and Associate Degree programs in Interior\, Graphic\, and Web/Interactive Media Design. For over 30 years she led marketing communications and creative departments in corporations\, and promoted the products and services of local\, national and international clients through her own firm\, Splash Marketing. She holds a BA in Communications and MFA in Design.