Wednesday Workshop: Influencer Marketing: Strategy, Authenticity, and ROI

Description

Wednesday Workshops

Time: 8:00 AM – 10:00 AM
Location: Chamber Boardroom

February 25

Influencer Marketing: Strategy, Authenticity, and ROI

Presented by Charlotte Berger

Class Summary
This session explores influencer marketing as a powerful, strategy-driven channel (particularly on Instagram) where engagement and consumer trust drive results. Participants will learn how to identify the right influencers, with a strong emphasis on micro-influencers and their ability to deliver higher engagement and ROI. The workshop covers campaign planning, outreach best practices, goal setting, and measuring success, while also examining future trends, including paid partnerships, disclosure standards, and the rise of AI-driven influencers.

Speaker Bio
Charlotte Berger is the founder of CBPR and a 2025 South Carolina 500 award winner. With over a decade of marketing experience, she leads a team of 12 professionals serving more than 30 clients across the Southeast. Her work spans public relations, influencer marketing, digital strategy, and social media, with a passion for both business growth and team development.